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What Do Content Marketing Strategy Consultants Do?
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Why Hire Content Marketing Strategy Consultants?

Delivering consistent, high quality content that engages your target audience could be a complex issue. Often, companies lack the right in-house expertise to develop a comprehensive sitemap and manage the technicalities of SEO.
This is where Content Marketing Strategy Consultants bring value. They provide specialized knowledge to help businesses create data-driven content strategies that are tailored to their unique audience. These consultants go beyond just content creationβthey assess your current content landscape, identify gaps, and develop comprehensive plans to address them. This ensures that every piece of content is not only relevant but also aligned with the companyβs broader goals.

Our platform gives you access to experienced consultants. Here are key areas where they deliver value:
Redesigning Content Strategies
Consultants evaluate and redesign content strategies to engage your target audience managing content across blog, videos, and social media.
Optimizing for SEO
They enhance your contentβs searchability by implementing keyword research and on-page SEO techniques, improving organic traffic and search rankings, and solving keywords cannibalization issues
Multi-Channel Distribution
Consultants create multi-channel distribution plans, ensuring your content reaches the right audience through email, social media, and other platforms.
Maintaining Brand Consistency
They ensure consistent messaging across all platforms, reinforcing your brandβs tone and identity while building trust and loyalty with your audience.
Lead Generation Focus
Consultants craft content designed for lead generation, aligning with the customer journey to convert visitors into leads through optimized CTAs and forms.
Performance Tracking
They monitor content performance, using data to continually refine strategies, ensuring each piece maximizes engagement and business results.
Expertise on AI Marketing
Consultport's consultants can also bring an in-depth AI expertise in order to help you build a Marketing AI Strategy.
Tips on How to Hire Content Marketing Strategy Consultants
Selecting the right Content Marketing Strategy Consultant is critical to the success of your content marketing efforts. Hereβs what to look for:

Proven Experience in Content Strategy Development
Look for consultants with at least five years of experience in developing and executing content strategies across different industries. This level of expertise ensures that they can adapt their approach to your specific business model and audience. A track record of successful projects in content planning, creation, and distribution is essential.SEO and Analytics Expertise
A strong content strategy is heavily dependent on SEO performance and analytics tracking. Make sure your consultant has deep expertise in SEO best practices, keyword research, and using tools like Google Analytics, SEMrush, or Ahrefs to track performance. This ensures that your content ranks well on search engines and reaches the right audience.Knowledge of Content Management Systems (CMS)
Your consultant should be proficient in popular content management systems like WordPress, HubSpot, or Drupal. This knowledge is critical for efficient content publishing, SEO optimization, and managing your content assets effectively.Ability to Analyze and Optimize Content Performance
The best consultants don't just create contentβthey track its performance and continuously optimize it based on data. Look for a consultant who can demonstrate experience in using performance metrics and tracking, for instance in Google Analytics. This is crucial to refine content strategies and improve engagement and conversion rates over time.Trending Articles


