Practical Use Cases
What Do After Sales Service Strategists Do?
After-sales service consultants devise strategies that enhance the post-sale value customers get from a transaction. They have extensive experience developing after-sales warranties, for instance, that cover areas like duration of service, inclusions and exclusions, and scope of service. After-sales service specialists have multisectoral expertise and assist companies in diverse industries.
After-sales service strategists also perform a cost-benefit analysis of possible after-sales service strategies. They analyze customer usage and conduct surveys to determine whether offering after-sales service would be cost-effective and result in either more sales or improved customer loyalty. They also provide competitor analysis to understand similar offerings and decide whether offering a better after-sales package would make commercial sense.