What Do Public Relations Consultants Do?
Public relations consultants develop written materials like press releases, pitch decks, newsletters, and reports. Their primary focus is to formulate a cohesive company public image that aligns with branding objectives. PR specialists also organize events like trade shows, product launches, media briefings, and speaking engagements, which help enhance a company’s visibility.
Public relations consultants or a PR agency also play a crucial role in managing both internal and external relationships. They maintain and manage relationships with external entities like media outlets and public interest groups as well as internal communications teams. PR specialists also foster cohesion between product teams, marketing and sales teams, and management to support a consistent and favorable image. PR specialists can also play an invaluable role in image crisis management.
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