Lead generation experts significantly improve a company’s lead generation capabilities by using inbound lead generation tactics like newsletters, landing pages, content marketing, and opt-ins to attract and capture qualified leads. They also use outbound lead generation tactics like cold calling, cold emailing, trade shows, events, and inside sales to reach out to leads directly and initiate sales conversations.

Lead generation specialists formulate effective omnichannel lead generation strategies that combine traditional channels like calling and emailing with new-generation channels like social media and Pay-Per-Click. Using a keen understanding of customer preferences, digital trends, and customer touchpoints, they create lead generation systems that effectively and sustainably generate high-quality leads.