B2B marketing consultants work towards the goals of ensuring that campaigns are always moving revenue goals forward and positioning clients as trusted authorities in their industry.

The most common reasons businesses hire B2B marketing consultants are:

Generating Awareness & Building Credibility

B2B marketing consultants will evaluate the client’s business model, growth objectives, and customer pain points. They use that insight to build campaigns that draw awareness to the business and position the client as the ideal solution for other businesses. 

While this might sound easy, oftentimes, clients aren’t entirely clear on what their value proposition is, who their ideal clients are, and what they want to achieve. It often takes some time and probing questions to hash out these details, which are critical and must be the foundation for all marketing campaigns. B2B marketing strategists know what questions to ask to unearth these answers and help design a marketing process that effectively promotes these goals.

Direct Inbound Marketing Campaigns

Businesses may come up with their own ideas for a marketing campaign, but not all ideas are equally effective at achieving objectives in an efficient way. B2B marketing strategists evaluate ideas against the company's main goals and determine whether the idea should move to planning or not. 

If they feel a particular marketing strategy is backed with hard data that promises high returns, then they will implement a functional plan that includes a budget, timeline, deliverables and executable action. Throughout the entire campaign, the B2B Marketing Strategist will monitor performance data to make sure objectives are being achieved. If not, they’ll help the team change course quickly to avoid wasting resources and momentum.

Evaluate and Interpret KPI Data Metrics

Another key aspect of B2B marketing consulting is the constant monitoring of performance metrics such as open rates, CTR (click through rates), conversion rates, cost per acquisition, etc. The B2B marketing strategist will know what the bar for success is and what the velocity for achieving a metric should be. With that understanding, they will know whether the campaign is moving forward successfully or if it adjustment is needed. If a course correction is needed, they can advise on a more appropriate strategy.

Bottom line: the measure of a good B2B marketing consulting isn’t an instantly successful campaign, it’s a campaign that is managed well, that doesn’t waste a ton of time and money, and is consistent at achieving top results over time.