Practical Use Cases
What Do Value-Based Pricing Consultants Do?
Value-based pricing consultants help companies develop and deploy a value-based pricing strategy. Within the strategy, they define who the customer is, what their needs are, and how they perceive the value of products on offer. By establishing correctly set linkages between value and pricing, value-based pricing experts help shift a company from less profitable pricing strategies like cost-plus and competitor-based pricing.
Value-based consultants also assist companies in regaining control over prices, especially in cases where competitor pricing pressures lead to unhealthy pricing practices. Through their input, they help companies develop pricing frameworks that capture value better. They also help influence product development and marketing to create and promote products from a value-based perspective.
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Why Hire Value-Based Pricing Consultants?
Hiring value-based pricing consultants enables a company to extract more value from its customer base, which leads to higher profitability. Companies that benefit from value-based pricing consulting are those that are either using other less-profitable pricing strategies or those introducing new products to the market. By hiring value-based pricing specialists, companies avoid costly pricing mistakes associated with setting prices too low or too high. By harnessing customer and market data, value-based pricing consultants help companies implement pricing best practices, enhance product competitiveness, and maximize profitability across all product lines.
Moreover, value-based pricing consultants offer crucial insights and support in the following areas: