In a world where the entire world is moving towards digitizing every aspect of life, businesses are bombarded with all sorts of suitors promising to move your marketing from one level to another. This may be frustrating. Finding the right fit should not be that hard. With Consultport’s pool of highly experienced consultants, you can get the best choice.

In addition to one's academic background, there are some qualities that you should search for in a Performance Marketing specialist:

Academic Background: The Performance Marketing specialist should at least have the right qualifications that give him background knowledge in the field of Marketing, Business Administration, IT, Computer Science, or a related discipline. Some professionals however have more experience than academic qualifications. In addition to professional qualifications, you need a consultant that has tangible working experience as a key person in the marketing department. Preferably, the person should have worked as, or closely worked with a SEO/SEM Manager. He should have quantifiable experience in media planning, as well as building and scaling acquisition programs. The Performance Marketing specialist should be highly knowledgeable of the MS applications including Word, Excel, PowerPoint since these provide visual presentations that result in engaging understandable reports.

Analytical Skills: The consultant should have demonstrable analytical skills in metrics acquisition, evaluation skills that help in arranging big marketing campaigns across different advertising channels. He should have a deeper understanding of execution and optimization of PPC, SEM, and social media Ads. He should efficiently determine key metrics, thus reducing costs. Digital advertising is no exception to responding to consumer behavior in determining a suitable marketing campaign. Mathematical proficiency is also a great advantage to a Performance Marketing consultant.

Communication Skills: The expert should be a good listener. He should be friendly and approachable; and should care about his verbal and non-verbal communication. He should be clear about a point he wants to put across and at all costs avoiding wasting his listener’s time. He should confidently present reports in a way that informs management of the need to adopt a recommendation in order to meet consumer expectations.

Goal Oriented: The consultant should establish campaign goals, determining at which stage the campaign is and driving the campaign with a view of whether the campaign is geared towards attaining web traffic, calling for repeat visits, seeking engagement, or leading the generation or sales. He should be a great researcher and should make great use of the different platforms to determine whether to focus on content marketing, affiliate marketing, or social media marketing.

Collaboration: The Performance Marketing strategist cannot work in isolation. His department intertwines with other departments for provision of information, support, and implementation. His collaborative skills help to build marketing automation that enhances the efforts of the marketing department. He collaborates with the engineering, operations department, IT, and search marketing, in order to improve campaigns related to timely performance and return on investment. He works together with senior managers, public relations department in order to get a deeper understanding of consumers’ needs.

Strategy: The Performance Marketing specialist should be knowledgeable in building programs and campaigns for both online and offline campaigns. He uses “Adwords, SEO, radio, email marketing, and content syndication”. He also does planning and management of other marketing campaigns such as email, and others.

In your search for a suitable candidate, Consultport comes along to provide you with top-tier, tested and tried suitable candidates for the role.