Practical Use Cases
What Do Growth Hacking Consultants Do?
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Why Hire Growth Hacking Consultants?
Traditional marketing strategies sought after growth. However, growth hacking is a process that is wholesome streamlines towards growing a business and basically nothing else. The difference between these two is that the sole intent of Growth Hackers propels them to find every possible way despite the odds stacked against the situation to attain results. This is exactly why your business needs a Growth Hacking Consultant in addition to your in-house marketer. With a Growth Hacker, businesses experience all of these and more.
Identification of Untapped Needs
Improving a product and optimizing its distribution channels is the first phase of growth hacking. Through growth hacking, businesses take advantage of untapped needs within an industry. This is precisely how companies scale up through growth hacking strategies. A Growth Hacking Consultant identifies channels to increase business customers' pool. First, they try to monitor customers' responses to products and services and establish an untapped need that companies can excel in. This ensures that the strategies developed and implemented are economically sustainable.
Economically Sustainable Unique Growth Strategies
Growth Hackers typically work towards developing a strategy that is distinct to business and equally economically sustainable. How do they do this? First, they determine the metrics to work with as it defines a business determination to grow. Next up is prioritizing channels based on target data that would drive growth. The Consultant goes ahead to experiment on each channel then use available data to track the results. When comes next is gauging user feedback from customers engagement with the channels. Then, the optimization of a product based on this feedback. Regardless, growth hacking does not stop there.
Determine Business Preparedness
Ensuring growth does not stop at improving existing products or creating new ones. Other than developing strategies for business to succeed, Growth Hacking specialists can save a company wastage by determining their readiness for growth hacking. When it comes to growth hacking relative to digital marketing, a business has to be in the appropriate position to implement its techniques. Growth Hackers evaluate the company’s finances and other resources such as talents available to decide how an enterprise can effectively work with and all the required implementation in the long haul.
Monitor Website Traffic
Another way to ensure growth is through increased engagement. Since growth hacking is typically directed at digital marketing, monitoring website traffic allows the Growth Hacking Specialist to analyze customer interaction with businesses. The Consultant uses the data to improve customer experience, which increases their engagement leading to more conversions and thus growth. A very crucial advantage of hiring a Growth Hacking Consultants is that they develop tools for businesses to monitor success another avenue to scale up.
Contact Consultport today. Although Growth Hacking is a relatively new approach, we have a base of leading Growth Hackers with years of experience and proven track record to help your business grow while utilizing growth hacking strategies.
Tips on How to Hire Growth Hacking Consultants
Growth Hackers’ skill sets are typically misunderstood with the likes of Engineers and Marketers. Although they share some similarities, Growth Hacking Consultants are distinct sets of individuals. You will need to be able to identify their prowess to ensure you get the right expert that would proficiently shoulder the responsibilities of growth hacking so your business accomplished its expectations. Here is what to look out for:
Conclusion
Know that growth hacking is a process that is directed at long term economically sustainable growth. It provides an avenue for small businesses to become competitive even with a relatively small budget. Over time your business can meet up and exceed the expectations of the industry in which it operates. With Consultport, you can work with a reputable Growth Hacking consultant who understands your business and is able to execute a distinct strategy that will see your company scale up.