Business Excellence > Marketing & Sales

5 Ways Private Equity Firms Can Leverage Affiliate Marketing

Have you ever wondered how businesses harness the potential of affiliate marketing to fuel their growth? Did you ...

Continue Reading

Business Excellence > Marketing & Sales

5 Ways to Use Social Media to Influence Customers

Have you ever wondered how social media influences your customers’ purchasing decisions? Did you know how online social ...

Continue Reading

Business Excellence > Marketing & Sales

5 Steps to Creating a Winning Omnichannel Marketing Strategy

Have you ever wondered how your favorite brands manage to deliver a seamless and interconnected customer experience? It’s ...

Continue Reading

Business Excellence > Marketing & Sales

5 Stages of the Customer Journey (With Marketing Strategies for Each)

Have you ever found yourself pondering the intricacies of a customer's journey? Have you ever wondered how they ...

Continue Reading

Business Excellence > Marketing & Sales

Revamping 2024 Strategy: Essential Tools for Measuring Marketing Performance

Measuring marketing performance has been a central issue for marketing managers and the company's management. The explosion of ...

Continue Reading

Business Excellence > Marketing & Sales

How to Ace Cross-Channel Marketing Strategies

The proliferation of digital communications has transformed the consumption habits of people. A study discussed in the Harvard ...

Continue Reading

Business Excellence > Marketing & Sales

Know Your Audience: A Guide to Customer Life Cycle Management

In the fast-paced world of contemporary business, understanding Customer Life-Cycle Management (CLM) isn't just an option – it's ...

Continue Reading

Business Excellence > Marketing & Sales

Selling Cars? Sell Fast With Digital Sales Tracking (A Case Study)

Back in the day, when Henry Ford launched his Model T, automobile companies didn’t have any fancy websites, ...

Continue Reading