Business Excellence > Marketing & Sales

How to Maximize the Business Value of Generative AI in Sales

Generative AI is transforming sales functions, establishing more efficient processes, and enabling deeper customer engagement. Generative AI in ...

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Business Excellence > Marketing & Sales

A Practical Guide to Marketing AI and Generative AI

AI is redefining the landscape of marketing and sales. It enables unprecedented levels of hyper-personalization and efficiency, allowing ...

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Business Excellence > Marketing & Sales

5 Ways Private Equity Firms Can Leverage Affiliate Marketing

Have you ever wondered how businesses harness the potential of affiliate marketing to fuel their growth? Did you ...

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Business Excellence > Marketing & Sales

5 Ways to Use Social Media to Influence Customers

Have you ever wondered how social media influences your customers’ purchasing decisions? Did you know how online social ...

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Business Excellence > Marketing & Sales

5 Steps to Creating a Winning Omnichannel Marketing Strategy

Have you ever wondered how your favorite brands manage to deliver a seamless and interconnected customer experience? It’s ...

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Business Excellence > Marketing & Sales

Revamping 2024 Strategy: Essential Tools for Measuring Marketing Performance

Measuring marketing performance has been a central issue for marketing managers and the company's management. The explosion of ...

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Business Excellence > Marketing & Sales

How to Ace Cross-Channel Marketing Strategies

The proliferation of digital communications has transformed the consumption habits of people. A study discussed in the Harvard ...

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Business Excellence > Marketing & Sales

Know Your Audience: A Guide to Customer Life Cycle Management

In the fast-paced world of contemporary business, understanding Customer Life-Cycle Management (CLM) isn't just an option – it's ...

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