5 Digital Transformation Examples That Will Inspire Innovation
You may have heard about the term digital transformation a lot, and you may even have considered digitalizing your own business.
But what does digital transformation success actually look like? And what factors determine the success of a digitalization project?
The fact is, not all digital transformation projects end up being fruitful. That is why in this article, we will only discuss those projects that actually benefited companies. You will also learn why these projects were successful at the end of this article.
So, here are some digital transformation examples that will motivate you to start your own digitalization journey.
1. Nike
Nikeβs digital transformation success story is one of a kind. The company has used digital technology to offer customers a shopping experience like never before. First, they enabled shoppers to customize their shoes online. Instead of buying whichever shoes were readily available, customers could use the in-built customization options on the website to create a completely unique pair of shoes. Nikeβs website has this feature to this day and buyers can choose the colors, materials, and graphics of their choice.
Now, letβs talk about Nikeβs mobile app. This app allows customers to scan their feet using their smartphone camera before buying shoes to ensure that they find the size that fits them best. The company has seen tremendous success because of its investment in digital transformation, according to the ex-president and CEO, Mark Parker.
2. Dominoβs
If youβre into pizza, you may have heard about Dominoβs AnyWare. Dominoβs used digitalization to enable its customers to order from a range of channels, including Google Home, Alexa, Slack, Facebook Messenger, phone text, Twitter, and even through smart TVs and watches. Just a decade ago, this may have seemed to be something straight out of a sci-fi movie. But now, itβs the reality.
Dominoβs digitalization example reinforces our confidence in a very well-known business strategy, and that is to make it extremely easy for customers to make the purchase. If someone is hungry at work, they can just use Slack to place an order while working on their office project, and if someone wants to verbally order a pizza as if they were in an actual Dominoβs outlet, they can do so using Alexa.
According to Dominoβs official website, over 65% of the companyβs sales in the United States comes through digital channels. Nothing surprising here, digital transformation of such level rarely fails!
3. IKEA
IKEA, the Swedish furniture and home goods company, is famous for its exciting collection of beds, tables, kitchen appliances, and almost everything else that turns a house into a home. However, assembling a piece of furniture that you buy online is not a walk in the parkβunless youβre a professional carpenter.
This is why IKEA acquired TaskRabbit, an online marketplace that connects customers with local freelance labor who can help them move and/or assemble their furniture. This removed a major obstacle out of customersβ way who may have initially hesitated to buy large pieces of furniture through IKEAβs website, especially the ones that were way too complicated to assemble.
Again, IKEAβs digital transformation success story can teach other businesses to use technology to address customersβ objections. This digital transformation example should also motivate one to join forces with other companies and enjoy digital transformation success together.
4. Hasbro
Hasbro is a multinational conglomerate that has provided children all around the world with some of the best toys and games. Now, you might think that because they are selling mainly to children, their target audience is children, right? Well, not quite. Thanks to modern technology, the company analyzed data and found out that itβs better to create marketing campaigns to target the people who are actually making the purchase, that is, the parents.
Hasbro then leveraged digital content marketing and shared a series of YouTube videos that were tailored towards parents of kids. The company also used data analytics to better understand its customers and even though they had to increase ad spend by 1100%, they were able to increase their sales by a whopping $1 billion. Now, we can agree that digital transformation success depends on both technology and choosing the right target audience.
5. Target
Letβs now discuss the last digital transformation example for this article. Target is the US's second-largest retailer and pretty much a household name in the entire country. Target launched its mobile app in 2013, and it has been gathering precious data and insights through it ever since.
According to TechCrunch, the app has been used by 27 million shoppers to make a purchase and this helped the company understand customer preferences, shopping habits, popular products, and other crucial aspects of its business. Reports say that Targetβs digital efforts resulted in a massive successβover $5 billion in sales in 2018!
Why Were These Digital Transformation Projects Successful?
We hope that these 5 digitalization examples have inspired you, and hopefully, you are planning to begin your own digital transformation journey now.
However, we must first understand why these companies succeeded in digitally transforming their business. Of course, part of the reason is their big budgets. But thereβs another critical reason behind their successβitβs expert advice!
Undertaking digital transformation by yourself can be a daunting and expensive task. Fortunately, there are experts who can help you with digital readiness assessments, digital strategy, digital growth processes, and much more. They are called digital transformation consultants, and we can connect you with them in a matter of hours.
We have hundreds of top-tier digital transformation consultants who have worked with renowned digital agencies and blue-chip companies. If youβre keen to hire Fortune 500 talent on a freelance basis, get in touch now.
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