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From Instagram to LinkedIn – How to Grow Your Business on Each Platform

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Are you tired of the same old social media growth articles? You know, the usual tips like ‘post consistently’ and ‘post high-definition images’. Do these generic tips make you think, “Duh, I already knew this”?

Well, this article is going to be the exact opposite of that. Today, we will take you step by step through Instagram, Twitter, LinkedIn, and Facebook, and explain how you can use each of these platforms to grow your business.

Brace yourself, because this article is filled with credible statistics and high-value information. So, without further ado, let’s dive into it.

1. Instagram

Let’s start this article with the picturesque Instagram. This app had 1.22 billion users in 2022, and the number is expected to rise to 1.44 billion by 2025. This visual-centric social media app has turned teenagers into millionaires and businesses into goldmines. Using Instagram, you can increase your brand awareness, bring people into your sales funnel, increase sales, and keep in touch with existing customers. So, let’s understand how you can conquer this photo and video-sharing app.

Create Instagram Reels

Any social media marketing consultant in this day and age will tell you this: if you want to grow on Instagram, post Reels now! Instagram is trying to compete with TikTok and that’s why they’ve shifted their focus to promoting short videos. Also, according to Meta, 675.3 million users can be reached through Reels ads

Add the right hashtags

Posting on Instagram without adding hashtags may be a waste of time. Hashtags can increase your reach drastically. For example, if you’re selling electric vehicles, #electricvehicle, #EV, #Tesla, etc. can help you reach way more people. Note: you can only use a maximum of 30 hashtags, so make sure you use relevant ones. Alternatively, you could download hashtags apps on Android or iOS that provide you with the most trending hashtags.

Use the Story and Highlights feature

Stories are temporary posts that last for 24 hours, while Highlights are a collection of your favorite Instagram Stories that you can permanently showcase on your profile. Take inspiration from top Instagram users and use your creativity to the fullest to create a strong personal brand using Highlights.

Collaborate with influencers

Want instant reach and fame on Instagram? Find the right influencers to partner with. For example, if you’re selling vegan protein bars, collaborate with a vegan food influencer on Instagram. Instead of creating paid ads, you could reach your target audience through influencers who are seen as figures of authority by their followers.

KEY TAKEAWAYS

Instagram was used by 1.22 billion people in 2022, and the user base is projected to increase to 1.44 billion by 2025. This means businesses should not ignore this platform.
Hashtags and Instagram Reels play a significant role in skyrocketing reach on WInstagram.
People between the ages of 25 to 49 constitute over 59% of Twitter. So it may not be the top platform to market to Gen Z.
LinkedIn Groups and Facebook Groups should be leveraged to build online communities around product users.
Businesses can approach online consulting platforms to find the best social media marketing consultants.

2. Twitter

Want to share something cool in less than 280 characters? Go to Twitter, a platform used by over 396 million users. And if you want to share something longer, like up to 10,000 characters, you’re going to have to spend some coins and subscribe to Twitter Blue. That said, let’s discuss some hacks to grow on this social media platform that has been renowned among politicians and celebrities (wink-wink).

Analyze your target audience first

Who is your customer? Are they millennials or Gen Z? Well, you’ve got to know these things to craft your messaging accordingly. For example, people aged between 18-24 make up only 17.1% of Twitter users, while over 59% of users belong to the age group 25-49. So, if your target audience doesn’t use Twitter, you should advertise on another platform of their choosing, like Instagram.

Respond to comments

Twitter may be the most social of all social platforms. The nature of this social media site is such that it promotes dialogue between users. From a marketing perspective, a higher engagement between you and other users may signal the algorithm to promote your tweet organically.

Leverage Twitter threads

(Image: Twitter.com)

Twitter threads are a mixture of multiple, related tweets posted in a sequential order. If you want to go beyond the 280-character limit for free and convey an idea elaborately, Twitter threads are the way to go. For example, if you want to sell a product, you could start with an introduction, then tell a bit of a story, add unique sale points, and add a call-to-action at the end.

Besides the aforementioned tactics, you could also try posting videos and pictures, just like Instagram. You should also use hashtags, tag users, and interact with the target audience whenever relevant.

3. Facebook

And now, we’re going to talk about Facebook, the social media platform that needs no introduction. Let’s get straight into the tips to grow on this platform that has nearly 3 billion users.

Post at the right time

Yes, there is a right and wrong time to post. According to Sprout Social, Mondays through Thursdays are the best days to post on Facebook while Sundays are the worst. When it comes to hours, anywhere between 8 a.m. to 1 p.m. on most weekdays should do the trick. Facebook is still used by around 90% of marketers, meaning that this is not a platform to be ignored. So, keep posting, but only at the right time.

Aesthetics matter

example of your business page look like a website

Aesthetics are generally important in social media marketing, but they’re especially essential for Facebook. This site can make your business page look like a website. As you can see in the example above, the cover image looks like a website banner and the call-to-action button is also visually pleasing. So, get your hands on a nice camera, or better yet, hire a photographer.

Create Facebook Groups

Like LinkedIn, Facebook allows you to create online communities through Facebook Groups. According to Hootsuite, your reach on groups may be higher as compared to your Facebook Page, which can be as low as 5% sometimes. Furthermore, by turning groups private, you can bring the community closer and make it more exclusive. Facebook Groups can be a great way to start discussions with your target audience, understand their pain points, and as a result, create new and better products for them.

Invest in Facebook ads

When it comes to social media ads, a high return on investment (ROI) must be your top priority. But the challenge is, not every platform is good for ads. For example, the ROI on Twitter and LinkedIn ads is a measly 6% and 11%. Facebook, however, offers a 23% ROI. Facebook Ads Manager is also a very intelligently designed and easy-to-use platform that makes running ad campaigns much easier.

4. LinkedIn

Alright, now let’s get a bit professional. With more than 900 million users in over 200 countries, LinkedIn is an essential platform for businesses and professionals. Let’s dig into some strategies to make the most of this platform.

Build a personal brand, not just a business page

Even though a business page can come in handy on LinkedIn, creating a personal brand on this platform is also very useful. This is because a personal LinkedIn profile helps you build authority and authenticity, and expand your professional network. Some sources also say that LinkedIn promotes personal posts far more than business-page posts.

Take Consultport as an example. Even though Consultport has a well-managed business page, the CEO Till Schmid also focuses on his personal brand.

Use LinkedIn InMail

If you’re good with written sales pitches, the InMail feature can skyrocket your business growth. But you must conduct thorough research on your target audience first and send personalized InMail messages that don’t appear spammy or salesy. Remember, you’re not selling a product, you’re solving a problem. Keep this mindset, and use InMail to the max.

Keep your profile approachable

Unlike other platforms, like Instagram and Facebook, where ‘private accounts’ are usual, LinkedIn should be used to expand your network as much as possible. Don’t be shy or introverted on this website. Be open to chats and InMail messages, add a nice profile picture and set the privacy to public, respond to people’s comments, and engage with other users. Expand, expand, expand. That is how you can grow your business on LinkedIn.

Take advantage of LinkedIn groups

When you post on your business page or personal profile, a lot of users who are not in your target audience will see your post. However, if you post in relevant LinkedIn groups, you can precisely reach the users you want to target. For example, if you offer services in the AI or IoT niche, you could join LinkedIn groups related to that. By posting (not spamming) consistently and engaging with others, you may be able to find new clients and business partners. A better option would be to start your own group. This way, you’re in control and may even openly advertise your products and services.

And that brings us to the end of the article. Now you may be thinking: where can I find the best social media marketing consultant? Well, here at Consultport, we have some of the top freelance digital and social media consultants in our network. With just a few clicks and some typing, you could speak to a highly experienced consultant who can take your social media marketing to new heights. If that sounds interesting, get in touch today.

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