Developing a Growth Strategy and Equity Story for Investors
Project Industry: B2B service company
Functional topic:Equity story
Needed support:Experienced and senior strategy consultant
01. Project objective
The organisation needed a growth strategy that could simultaneously act as a compelling reason for investors to invest in stocks and shares of the company.
The project started with a full market analysis and assessment of the company, identifying both threats and opportunities for growth. With sweet spots and market opportunities defined, the consultant was able to support the client in creating a vision for the organisation. In order to convince potential investors to back the organisation, the project also concentrated on creating a compelling rationale that would attract investors and convince them to invest in the company.
Thanks to the consultant’s help, an equity paper was composed that helped refine the company vision, growth strategy and attract new investors.
“The equity paper helped us refine our vision.” (Chief Information Officer)
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