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Why Businesses Must Hire Digital Experts and How to Find Them

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December 22, 2020
Reading Time:
5 minutes
Leo Saini
Experienced copywriter who spends a lot of money at restaurants and regrets it later.

Digital transformation has been on the rise for the past few years.

But 2020 has taken it to a whole new level. This was the year in which businesses were forced to digitize everything from operations to client meetings.

It’s highly likely that this trend will continue, and you might need to start understanding the ‘digital’ way of doing business. For this, you’ll need the help of digital consultants at some point.

In this article, we’ll discuss why exactly you need digital experts and what is the best way of finding them.

1. Improved Customer Experience and Sales

Imagine this: You’re running a big sale on your website and are planning to get thousands of visitors on a particular day. Then, because of lack of digital expertise, your site crashes, and you are not sure how to fix it. Eventually, you lose a lot of potential sales and frustrate a lot of customers. Ouch! However, if you find digital consultants before launching digital campaigns, you could avoid such blunders.

Digitization can significantly improve customer experience. For example, optimizing your website for mobile can be beneficial because a huge chunk of the market prefers to go shopping using their smartphones. According to research by eMarketer, $3.5 trillion worth of sales is expected to occur through mobile e-commerce. That’s a massive pie, and you don’t want to miss a part of it. So, find digital experts and make smart digital decisions right from the get-go.

“You can’t transform something you don’t understand. If you don’t know and understand what the current state of the customer experience is, how can you possibly design the desired future state?” – Annette Franz

2. Implementing Digital Processes to Improve Operations

At some point in the future, you’ll likely feel the need to employ digital processes to make your daily business operations smoother.

If your team is struggling to keep up with deadlines and prioritizing the right tasks. Maybe you should use a digital project management solution to keep things on track. And if you’re still tracking and managing inventory manually, then maybe you’d need inventory management software and the training to manage inventory digitally (and avoid a lot of errors in the future). This will also help with product forecasting and wastage reduction, making overall operations smoother and less expensive in the long run.

There are a lot of ways to improve operations when you go digital. All you need to do is find digital consultants who can guide you in the right direction. A digital consultant can provide you with a digital solution to almost all your operations-related problems - from manufacturing to staff management. We’ll discuss how to find digital experts further in this article, but before that, let’s understand one of the most important reasons to go digital.

3. Digitized Businesses Can Be Easier to Sustain and Scale

The pandemic has shown us two things: Your customers/clients don’t always need to visit you before they can trust you, and you might still be able to run a profitable business in an unpredictable economy if you go digital.

Even before 2020, digital distribution of products and services have worked wonders for many businesses. Take the restaurant and takeaway sector as an example. One can only serve a limited number of customers within the restaurant premises, but going digital and enabling customers to order online have significantly increased sales for many restaurants around the world.

There are numbers of similar examples in almost every industry. So, whatever industry you’re in, there is likely a digital way to ensure scalability and sustainability during tough times. It’s okay if you haven’t figured out a digital way to do things yet. You’re not the only one. There are a lot of business owners who have an innate feeling that they should go digital soon but aren’t sure how. You can always find digital consultants who can analyze your business situation and recommend ways to go digital. Let’s find out how you can find them.

How to Find Digital Experts

First, you should analyze your business situation and understand what type of digital consultant you want to find. Sometimes, you may need an SEO expert instead of a Google Ads consultant. If you’re struggling to figure out what digital solution is right for you, you could simply contact a digital experts platform (also referred to as online consulting platforms) and let them know your goals.

When you know what skills you need in a digital consultant, you can ask the digital experts platform to send you the profiles of top candidates in that niche. The best part about working with a digital experts platform is that they have access to thousands of handpicked freelance consultants at any given time. They conduct preliminary interviews beforehand. And sometimes, if you’re in a hurry, they could also find digital experts for you within 48 hours - no kidding.

That being said, there are other ways to find digital consultants, too. You could post an ad on job search websites or social media channels, like LinkedIn. However, doing it yourself means you’re going to have to invest a lot of time and energy into evaluating dozens of profiles and interviewing candidates. But if you engage with a digital experts platform, they’ll do this for you and make your search a heck of a lot easier. They could also help you assemble the perfect team for a much wider range of requirements. And they could also connect you with consultants who have worked for big firms, such as Google, Facebook, McKinsey, etc. Sounds like a win-win.


Businesses rely on customers to thrive and expand. For this reason, customer experience should always be a top priority. Successful companies hire digital consultants to help them strategize ways to offer the best customer experience using digital transformation.

Not only this, but digitization can also be used to make business operations smoother. This can help businesses streamline and prioritize activities and be more efficient. Digital consultants can also find digital ways to help scale a business and ensure stability during tough times, such as a pandemic.

So, where do you find these digital experts? It’s simple, reach out to a digital experts platform and have a confidential chat with them. Then they will send you the profiles of top digital consultants from which you can choose the one that’s best suited for your business - easy.