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The Future of Consulting: Can AI and Consultants Coexist?

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October 6, 2023
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6 minutes
Experienced copywriter who spends a lot of money at restaurants and regrets it later.
You’ve probably watched the 2004 sci-fi movie called I, Robot in which Will Smith played the lead role. The movie featured self-driving cars and human-like robots that helped the actors with day-to-day tasks.

Well, during that time, it was a work of fiction—now it’s a reality. However, in that movie, scarily enough, robots and AI try to take over humans. So, can that become the new reality, too? And how will it affect consultants?

As we stand at the beginning of a new era in consulting, it's essential to recognize that the role of human consultants remains as crucial as ever. Human consultants possess a deep understanding of the nuances, intricacies, and cultural factors that AI cannot comprehend yet.

However, on the other hand, AI has become the linchpin for processing vast volumes of data, extracting valuable insights, and executing complex analytical tasks.

But what if artificial intelligence (AI) and human consultants not only coexist but thrive together? You see, if you look closely, AI may be more of a collaborative partner than a threat. After all, artificial intelligence stems from human intelligence and needs human input to be functional.

In this article, we’ll discuss the use of AI in consulting. We’ll also understand how human consultants can leverage AI, instead of being scared of it, and find a balance that maximizes the strengths of both.


  • The role of human consultants remains crucial in the era of AI because they possess insights into the nuances that AI cannot understand.
  • While AI can collect vast amounts of data quickly, consultants play a vital role in interpreting AI-generated insights.
  • Automation and AI can make consultants more efficient by optimizing workflows and automating repetitive tasks.
  • In cybersecurity, AI can help identify and quarantine malicious files, while consultants ensure that an organization's cybersecurity practices align with legal and regulatory standards.
  • Collaboration between AI and human consultants can maximize the strengths of both, and this can lead to a higher success rate in consulting projects.

5 Ways AI and Consultants Can Work Hand-in-Hand

Now, let’s discuss several ways in which consultants can use artificial intelligence as their junior assistant and improve their performance. So, let’s dive into it.

5 Ways AI and Consultants Can Work Hand-in-Hand image

1. Data Analysis and Recommendations

If you’ve been a consultant for even a month, you already know the importance of data in your job. From data collection from multiple sources to detailed analysis and recommendations, consulting is basically making data-based decisions.

So, how can AI help in this case? Let’s understand.

AI’s role

Speed is the biggest role of AI when it comes to data processing. Unlike humans, AI has the exceptional ability to process enormous datasets with speed and precision. AI systems can go through vast amounts of data in a fraction of the time it would take a human consultant.

This enables a quick and thoughtful response to evolving situations. Besides this, AI is also good at pattern recognition and finding trends within data.

Consultant’s role

Even though AI can identify patterns and trends, it's the human consultant who interprets these insights and translates them into actionable strategies. Consultants, through their previous experience, can predict what recommendations are more likely to work in a real-life situation.

AI cannot do this as accurately because nothing can replace actual human work experience. Consultants also have deep industry knowledge that they can use to filter out irrelevant information. This can help them focus on data points that are most relevant to the client's specific goals and challenges.

2. Comprehensive risk assessment

As a consultant working for a client, you’ll be expected to be the intelligent one and predict and mitigate risks beforehand. Let’s see how AI can make you more competent in this scenario.

AI’s role

First, AI fraud detection systems can swiftly detect unusual or suspicious activities. For instance, AI can analyze customer data within a CRM system and notice unusual behavior, such as a sudden spike in customer complaints or suspicious account access.

Furthermore, AI can also process vast volumes of market data and economic indicators in real-time. This can be used to identify market trends and fluctuations.

Consultant’s role

Consultants can work hand-in-hand with AI to develop and implement risk mitigation strategies. First, AI can highlight areas of potential risk after receiving human input. Then, human consultants can devise and execute strategies to minimize those risks.

This collaborative approach can help consultants create a comprehensive risk management process that doesn’t leave any stone unturned.

3. Efficiency and automation

Surely, human consultants are some of the most efficient professionals out there. However, AI and automation can make them even more efficient.

According to research, automation has enhanced job roles for 90% of knowledge workers and boosted productivity for 66% of them. So, let’s check out how AI can make consultants more efficient.

AI’s role

Are old and inefficient processes slowing you down? Well, AI can optimize complex workflows and processes by analyzing data and identifying bottlenecks or inefficiencies.

Also, AI can automate routine, repetitive tasks that are time-consuming for humans. So, leave the data entry, document processing, basic data analysis, and all the other boring tasks to AI.

Consultant’s role

When AI automates routine tasks, consultants can dedicate more time to strategic planning. They can analyze AI-generated insights and use them to develop long-term strategies for their clients.

By not wasting any mental energy on mundane tasks, consultants can focus on creative problem-solving. This is a surefire way to become more efficient.

4. Market research

Market research, or any type of research, can be a nerve-wracking job. But don’t worry, AI can rescue you here as well. Let’s understand how.

AI’s role

From social media and news articles to online forums and market reports, AI can fetch a large amount of data within seconds. Honestly, at a scale that would be impractical for humans. AI can also process and analyze vast datasets to identify patterns, trends, and correlations in market data.

Besides, AI-based tools can also help companies keep tabs on competitors' activities, pricing strategies, and customer sentiment.

Consultant’s role

Using AI-generated insights, consultants can evaluate the competitive landscape, assess market share, and identify opportunities for differentiation. Although AI can collect data at a lightning-fast speed, it’ll take an experienced consultant to turn it into actionable recommendations and strategies for their clients.

Furthermore, human consultants can create personalized marketing campaigns and product development strategies more efficiently than AI.

5. Cybersecurity

The only way to keep your data safe is to use a pen and paper. Meaning that if something is on the internet, hackers can access it. So, how can AI and consultants work together to enhance cybersecurity? Let’s find out.

AI’s role

First, AI-powered anti-malware solutions can use machine learning to identify and quarantine malicious files or code. Secondly, AI can detect fraudulent access attempts and block unauthorized users—this can work in conjunction with multi-factor authentication (MFA) systems.

Also, one can use AI to automate routine cybersecurity tasks, such as patch management and vulnerability scanning. How convenient!

Consultant’s role

First of all, a company will need consultants to assess its cybersecurity posture by identifying vulnerabilities, potential threats, and weaknesses in its systems and processes. They can then develop comprehensive cybersecurity strategies that are tailored to the client's specific needs. And these strategies could include the use of AI systems.

Furthermore, from a legal standpoint, consultants can ensure that the organization's cybersecurity practices align with legal and regulatory standards.


So, it’s evident that the use of AI in consulting will be on the rise in the future. However, that doesn’t mean consultants should worry about losing their role. In reality, it seems like AI and consultants can share their powers with each other to produce superior results for clients.

Here at Consultport, the world’s leading online consulting platform, we have over 10,000 freelance consultants in our talent pool. Our consultants offer services in a range of industries—from digital transformation to strategy consulting. And do they use AI in consulting projects? The answer to that question is a resounding yes!

Actually, we have written an article about how AI can enhance the results of consulting projects in the following industries: Customer Support, Human Resources, Sales, and Finance. Here’s the link: Artificial Intelligence.

And if you’d like us to find you an experienced consultant who is well-versed in using AI systems in consulting, get in touch now.