The customer life-cycle started to gain the attention of industry leaders as the fragmentation of markets and rise of discerning consumers increased alongside globalisation and the emergence of the digital age. Leading companies began to switch away from a product-centric focus toward a customer-centric focus in an effort to capture increased market share and expand into newly emerging markets.
Customer life-cycle management is one of the results of this increasing focus on the consumer, and offers a greater depth of analysis of their behavior.
Most customer life-cycle management techniques involve either enhancements derived from insights into individual stages of the cycle or optimization of the resources devoted to different conflicting stages.
Customer life-cycle management relies on advanced knowledge and techniques that a Consultport consultant can bring onboard for your company.