The rapid growth of freelance consulting highlights the importance of setting a robust strategy to win more incoming projects, as it also brings increased competition, making it essential for consultants to develop a robust positioning strategy.

To effectively unlock your market potential, it’s important to focus on three key areas: Crafting a strong positioning in the market; How to master Personal Branding; Leveraging and extending your professional network.

This guide outlines the essential steps in each area to help you differentiate yourself, attract high-value clients, and build a thriving freelance consulting career.