Marketing Strategy for Nutrition Products
The client, an international F&B player specializing in nutrition & supplements, sought to fine-tune its marketing operations amidst an increasingly competitive market, while also reinventing their marketing strategy towards becoming a more environmentally-friendly brand. The client sought the assistance of a marketing consultant with practical experience analyzing marketing portfolios, devising marketing strategies and bringing strategic visions to life.
Consultport proposed 3 top candidates within 24 hours. The client interviewed all candidates and selected a former Senior Consultant at Oliver Wyman specializing in marketing strategy development. The consultant started working with the client 72 hours after the initial request.
The consultant conducted 5C, SWOT and PESTEL Analysis to gain a holistic understanding of current brand conditions and external market factors. Based on the analysis, the consultant developed a comprehensive marketing strategy with the STP framework.
From the analysis, the consultant identified a specific product category where the brand enjoyed distinct competitive advantage and could gain more market share.
The comprehensive marketing plan gained leadership approval and early campaigns demonstrated positive traction, boosting brand awareness and laying the foundation for market share growth.
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