Case Study | Marketing Strategy for Nutrition Products

CLIENT

Nutrition & Supplements
Brand

INDUSTRY

Food & Beverages
(F&B)

CONSULTANT ROLE

Marketing
Consultant

LOCATION

Austria

The Challenge

Revamp Marketing Strategy to Achieve Brand Growth

The client, an international F&B player specializing in nutrition & supplements, sought to fine-tune its marketing operations amidst an increasingly competitive market, while also reinventing their marketing strategy towards becoming a more environmentally-friendly brand.

“We needed a clear direction to navigate through market complexities and drive brand growth” – Marketing Director

The client sought the assistance of a marketing consultant with practical experience analyzing marketing portfolios, devising marketing strategies and bringing strategic visions to life.

Role of Consultport

Consultport proposed 3 top candidates within 24 hours. The client interviewed all candidates and selected a former Senior Consultant at Oliver Wyman specializing in marketing strategy development. The consultant started working with the client 72 hours after the initial request.

Approach

Rigorous Marketing Analysis

The consultant conducted 5C, SWOT and PESTEL Analysis to gain a holistic understanding of current brand conditions and external market factors. Based on the analysis, the consultant developed a comprehensive marketing strategy with the STP framework.

From the analysis, the consultant identified a specific product category where the brand enjoyed distinct competitive advantage and could gain more market share.

“Through rigorous analysis, we’re able to uncover valuable insights that would inform our marketing strategy.” — Marketing Consultant

Solution

Comprehensive Marketing Plan

Together with the client’s marketing team, the consultant devised a robust marketing plan for the new product launch and participated in the business planning process.

For example, to boost new product awareness, the consultant recommended working with external agencies to develop engaging social media content. To promote the sustainable packaging of the new product, the consultant designed multiple marketing campaigns to target the environmentally-conscious customers, emphasizing the brand’s values and sustainability efforts.

Results

Boosted Brand Awareness & Market Share

The marketing plan received positive feedback from the management team and was approved for implementation.

The new product line is expected to launch in the next quarter, and the initial awareness campaigns designed by the consultant had seen promising results. After the launch, the client expected a 1% increase in the brand’s overall market share.