IBM Interactive

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IBM Interactive is the design and digital transformation arm of IBM Consulting. Combining creative design, strategy, and emerging tech, it helps clients reinvent customer experience and build human-centered digital platforms across industries worldwide. Formerly known as IBM iX, the unit bridges design thinking with enterprise technology.

IBM Interactive delivers services in digital product design, experience strategy, omnichannel commerce, and AI-driven personalization. It works with industries such as retail, financial services, automotive, and healthcare to create intuitive, scalable platforms that align with modern user expectations. Drawing on IBM’s deep expertise in cloud, data, and AI, the team also supports clients in operationalizing innovation. IBM Interactive collaborates with in-house creative studios and tech labs to deliver end-to-end transformation—from ideation to system integration. Its ability to unify customer needs, brand strategy, and advanced technology sets it apart in the global consulting landscape.