Merkle

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Merkle is a global customer experience consultancy specializing in data, digital marketing, and CRM. Part of dentsu, it helps brands create personalized, omnichannel experiences through analytics, technology, and creative strategy. Merkle is a leader in performance marketing and identity-based customer engagement. The firm’s capabilities span data architecture, martech implementation, loyalty programs, audience segmentation, and customer journey design. It serves clients across retail, financial services, healthcare, and travel industries. Merkle’s ability to activate customer data at scale—powered by platforms like Adobe, Salesforce, and Google—enables brands to deliver relevant experiences in real time. The firm also integrates creative, media, and analytics teams to provide full-funnel marketing solutions. Merkle’s data-first approach allows it to help clients build strong customer relationships that drive measurable business growth.