Interim CMO: Market Entry Strategies for B2C Scale-Up
The client, a successful scale-up in the consumer products space, sought the strategic leadership of anΒ interim CMOΒ to support new market entries. The interim CMO would be responsible forΒ providing strategic direction to the marketing team, refining value propositionsΒ andΒ developing tailored strategies for new markets.Β
βAs we continue to expand our reach globally, we needed customized strategies catering to distinct customer preferences of different markets.βΒ βΒ Scale-up CEO
ConsultportΒ presented 3 strong candidates within 72 hours. The client interviewed all 3 candidates and selected an interim CMO with 13 years experience working in multinational FMCG companies and prior success developing international teams. The interim CMO joined the team 1 week after the initial request.
The interim CMOΒ assessed the companyβs current positioning and product offeringsΒ in each target market, identifying strategic opportunities and gaps for refining the brandβs market entry strategies.
To allow better collaboration between global and local teams, the interim CMOΒ incorporated local teams into the strategic planning processΒ by organizing goal-setting workshops and developing cross-regional teams.
The Interim CMO brought strength within the different regional teams, giving them the autonomy to shape their own approach to create value.
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