Interim CMO: Market Entry Strategies for B2C Scale-Up
The client, a successful scale-up in the consumer products space, sought the strategic leadership of an interim CMO to support new market entries. The interim CMO would be responsible for providing strategic direction to the marketing team, refining value propositions and developing tailored strategies for new markets.
“As we continue to expand our reach globally, we needed customized strategies catering to distinct customer preferences of different markets.” — Scale-up CEO
Consultport presented 3 strong candidates within 72 hours. The client interviewed all 3 candidates and selected an interim CMO with 13 years experience working in multinational FMCG companies and prior success developing international teams. The interim CMO joined the team 1 week after the initial request.
The interim CMO assessed the company’s current positioning and product offerings in each target market, identifying strategic opportunities and gaps for refining the brand’s market entry strategies.
To allow better collaboration between global and local teams, the interim CMO incorporated local teams into the strategic planning process by organizing goal-setting workshops and developing cross-regional teams.
The Interim CMO brought strength within the different regional teams, giving them the autonomy to shape their own approach to create value.
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