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AI in Consumer Goods: Transformation Playbook

AI is redefining consumer goods, from smarter product development to automated planning and personalized customer engagement. This guide shows senior leaders how to turn AI into growth, efficiency, and lasting competitive advantage.

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Why downloading?

Growth Roadmap: See how AI moves from pilots to P&L impact, unlocking new revenue streams, margin gains, and competitive advantage.
Practical Use Cases: Learn where AI is delivering results today, from personalized discovery and retail media to AI-powered supply chains and accelerated R&D.
Execution Frameworks: Access proven checklists, governance models, and readiness assessments to scale AI with confidence and compliance.
Leadership Insights: Discover what leading executives do differently; aligning strategy, data, and workforce to turn AI into a structural growth engine.

What you can use The AI in Consumer Goods: Transformation Playbook for

The AI in Consumer Goods: Executive Transformation Playbook is for senior leaders who want AI to drive growth, margin, and resilience. It combines top consultancy insights with Consultport research to create a clear framework for transformation. Inside, you’ll see how Generative AI, retail media, and agentic commerce reshape consumer behavior. Moreover, you’ll learn where value already emerges across marketing, supply chains, R&D, and customer engagement.

In addition, this playbook moves beyond high-level ideas. It provides practical tools to assess AI readiness, find high-impact use cases, and design scalable pilots. With frameworks, checklists, and KPIs built for consumer goods, it explains how to build strong data foundations, reskill teams, and embed governance early. Finally, it delivers a step-by-step roadmap to capture the $160–270B EBITDA opportunity AI brings to the industry.

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FAQ

How is AI used in consumer goods?

AI powers personalized product discovery, retail media networks, smarter pricing and promotions, faster R&D, and predictive supply chains—driving growth and efficiency.

Why download the guide?

Because it’s more than research, it’s a transformation roadmap. Leaders get checklists, frameworks, and KPIs to capture growth and margin from AI in consumer goods.

Who is the guide for?

CEOs, Chief Transformation Officers, and senior executives in consumer goods who need to link AI to growth, resilience, and competitiveness.

What makes this different from a typical AI report?

It focuses on execution. Instead of theory, it offers governance models, readiness assessments, and tools that directly connect strategy to measurable results.

What business results can AI deliver in consumer goods?

Scaled AI adoption can add $160–270 billion in EBITDA annually, unlock 500–800 basis points of margin, and speed innovation, personalization, and supply chain resilience.