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SMART Business Goal Template


- Designed to provide help for professionals already familiar with the model.
- A single time-saving file to share, customize and use during the presentations.
- An extra page dedicated to marketing metrics, and SMART goals.
In 1981, George T. Doran proposed a model consisting of 5 characteristics that every goal should have. The acronym SMART, which stands for Specific, Measurable, Assignable, Realistic, and Time-related, is instrumental in this process. It may seem simple, but it is important to clarify the difference between strategies and goals. Additionally, even a minor error can be detrimental to success. Therefore, it is crucial to explore further the art of goal-setting in order to better achieve them.
In practice, it is not easy to align team members with a specific goal that matches the organizational objectives. Therefore, we have developed this step-by-step SMART Goals template to provide a shared direction for managers and teams. To fully understand the essence of setting SMART goals, check out our explainer blog article!
Our guides and templates are built to be practical, flexible, and easy to implement. Each resource includes real-world frameworks, best practices, and use cases that you can apply immediately.
Tailored for fast-moving project teams and decision-makers, these guides help you structure and lead initiatives with clarity and confidence.


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