Pricing Strategy: Fueling Growth in Fashion Retail
The client, a fashion retailer based in the Middle East, sought aΒ pricing strategy consultantΒ to explore and implement a new pricing strategy to boost competitiveness.
ConsultportΒ proposed 2 candidates within 24 hours. The client interviewed both candidates and selected a former Senior Consultant at Simon-Kucher with rich pricing project experiences. The consultant started working with the client team 72 hours after the initial request.
WithΒ conjoint analysisΒ andΒ segmentation modeling, the consultant looked into distinct preferences, price sensitivities, and purchasing triggers of the consumers.
The consultant also conducted market analysis to evaluate industry factors and a competitive benchmarking analysis to assess competitorsβ pricing structures.
The implementation of the multi-tiered pricing framework yielded tangible business benefits within just three months, demonstrating the effectiveness of aligning pricing strategies with customer value perception.
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