Case Study | Develop Strategic Options for a Digital Service Company
The client, a leading consumer service company, wanted to explore new strategic options by learning from the business models and service offerings of top digital players in China and Korea With these regions being pioneers in digital innovation, the company sought to apply best practices to enhance its service offerings.
The primary challenge was to gather insights from these markets and propose new strategic options to increase revenue, customer engagement, and customer retention. The project needed to be developed within a strict 8-week deadline, ensuring they were immediately implementable without disrupting ongoing operations.
The company engaged Consultport to provide a team of threeΒ strategy consultantsΒ who could analyze the digital landscape in China and Korea and suggest relevant recommendations. Consultport responded promptly, proposing five highly qualified consultants within 48 hours.
The client ultimately chose three consultants with more than 10 years of experience in top-tier consulting firms and digital companies, coupled with local market experience in Germany, Korea, and China, each contributing a unique perspective on the project. The team needed to conduct a thorough analysis of the market, organize workshops, and facilitate meetings with key industry players.
The consultants adopted a two-step approach to develop strategic options for the client. First, the team conducted comprehensive desk research to identify key trends, business models, and service innovations from China and Korea that aligned with the clientβs core business. This research provided a foundational understanding of the market.
The second step involved on-the-ground engagement. The consultants carried out expert and user interviews to validate and deepen their findings, including both professionals working within the clientβs industry and focus groups with final users. This allowed the team to gain real-world perspectives on what was driving success in these markets.
Throughout the project, the team organized several client workshops, where they shared findings and encouraged discussions that helped refine their approach based on client feedback. Moreover, the team facilitated a field trip to China and Korea, where the client met with leading digital companies and industry experts. This direct exposure to innovative business models and service offerings provided the client with a 360-degree perspective on potential growth opportunities.
At the end of the project, the client received insights into potential growth and diversification opportunities, exceeding initial expectations. The consultants provided an action plan focused on four key strategic options.
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