Case Study |
Developing Growth Strategy and Equity Story for Start-up

FUNCTIONAL TOPIC

Growth Strategy for Start-up

INDUSTRY

Retail

CONSULTANT ROLE

Growth Strategy
Consultant

LOCATION

United Kingdom

The Challenge

Developing Equity Story for Investors

The client, a high growth start-up in the UK, had ambitious plans for market penetration and product diversification. To raise capital for business expansion, an attractive equity story was needed to showcase the start-up’s growth potential to investors and banking partners.

The co-founders recognized that a successful fundraising would rely heavily on the ability to effectively communicate the start-up’s vision.

“The company has tremendous growth potential. All we needed was a compelling equity story to secure necessary funding.”

To avoid missed market opportunities due to lack of investor interest, the co-founder enlisted the help of a growth strategy consultant to develop a robust equity story.

Role of Consultport

Consultport proposed 3 top consultants within 24 hours. The client interviewed all candidates and selected a former consultant at McKinsey with extensive experience driving growth at start-ups and communicating with investors. The consultant joined the client’s team within 72 hours of the initial request.

Approach

Well-rounded Analysis

The consultant conducted in-depth market research to gain insights into the industry landscape and investor sentiments. Based on the findings, a well-articulated Unique Selling Proposition (USP) and detailed customer personas were developed.

Incorporating financial modeling and valuation techniques, the consultant performed detailed evaluation of the start-up’s financial performance and growth projections.

“We delved deep into market dynamics and investor preferences, developing an approach that would resonate with potential investors by adequately showcasing the start-up’s potential.” — Growth Strategy Consultant

A case study about the impact of a well-crafted equity story on investor interest.

Solution

A Persuasive Equity Story

Working closely with the co-founders, the consultant crafted a persuasive equity story.

Through a comprehensive pitch deck, the consultant highlighted the start-up’s market opportunity, value proposition and financial projections. The narrative resonated with the investors and fostered strong trust in the start-up team to deliver its ambitious growth targets.

Transparency was another key focus, with the consultant presenting realistic financial projections and showcasing the start-up’s risk management strategies.

Results

Good Story Sells

The equity story was a resounding success, drawing strong interest from institutional investors and strategic partners. As a result, the start-up surpassed its initial fundraising target by 5%. With the capital infusion, the start-up is now well positioned to execute its growth plans.